K-beauty, short for Korean beauty, refers to the beauty and skincare products, techniques, and trends that originate from South Korea. It has gained international popularity in recent years for its innovative and effective skincare routines, as well as its emphasis on natural and healthy-looking skin.
Some of the key characteristics of K-beauty include:
- The “glass skin” look: This refers to the clear, smooth, and radiant appearance of the skin, often achieved through a combination of hydration, exfoliation, and brightening products.
- The 10-step skincare routine: A typical K-beauty skincare routine includes a double cleanse, toner, essence, serum, sheet mask, eye cream, moisturizer, sunscreen, and night cream.
- Multi-functionality: Many K-beauty products have multiple functions, such as a moisturizer that also provides sun protection or a serum that also brightens the skin.
- Natural and safe ingredients: Many K-beauty products are formulated with natural and safe ingredients, such as Centella Asiatica, snail mucin, and fermented ingredients.
- Innovation: K-beauty is known for its innovative and unique products and ingredients, such as cushion compact foundations, sheet masks, and BB creams.
K-beauty products can be found in many online and offline stores worldwide. Some of the popular Korean skincare brands are Laneige, Missha, and Innisfree, etc.
It’s worth noting that K-beauty is continually evolving, so new products and trends are always emerging. Additionally, it’s important to note that what works for one person may not work for another, so it’s always good to do research and patch test before incorporating new products into your skincare routine.